Innovation
through experience

Hisense positioned the Laser TV as the next generation of TV, taking the lead in entering the field of laser TV in 2007 and obtaining the support from the National 863 Program.

The Laser TV is a disruptive and innovative product, and combines the advantages of projection technology and TV technology, which has reached or even surpassed the LCD TV in terms of user experience and image quality. By the end of October 2018, 503 patents for laser projection were applied for and 161 were authorized. 82 patents and inventions in foreign countries (United States, Europe) were applied for and 15 were authorized.

The Hisense ULED, with multi-zone local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the "ULED" and "U" is short for "ultra", implying "Ultimate". In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.

In 2013, the Hisense ULED prototype products appeared at CES in the United States and won the "Outstanding Innovations Design and Engineering Awards".

Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.

Hisense City "Cloud Brain" can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.

Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.

On February 25, 2019, on the opening day of the World Conference on Mobile World Congress (2019MWC) in Barcelona, Spain, Hisense exhibited the 5G prototype mobile

Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to "start washing clothes", control the air conditioner to "adjust the certain temperature", and control the microwave oven to "start baking at 8 o'clock in the morning". Under such circumstances, in 2019, Hisense will set up a globally shared cloud service platform in Asia, Europe, Australia and the Americas, unify AI and operations and establish global service advantages.

Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of "Hi View" chip. On this basis, Hisense has realized 4K display for its ULED TV and laser TV. At the same time, Hisense has also launched U9 series TV with the most partitions and the highest degree of image refinement in the world, realized the 8K display and is ready for the advent of 5G era.