• Old Era

  1988-2007

  Initial Exploration: Business Star With OEM

  Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.

• Old Era

  2008-2012

  Improve Marketing System & Construct Hisense Brand

  With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.

• Old Era

  2013-2016

  Localization of Production, Marketing, R&D to Accelerate Brand Development

  Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.

• Old Era

  2017-2019

  Operate with Full Product Category and Promote Sports Marketing

  Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016

• New Era

  2020-Now

  Pursue the TOP Corporation in the World

  Become official partner again of EURO, FWC and PSG, and accelerate the development of market position